Skip navigation
Please use this identifier to cite or link to this item:
Title: Drop-offs in the Asian electronics market: unloading Bolipps and Canssonic
Authors: Reddy K.S.
Agrawal, Rajat
Nangia V.K.
Published in: Emerald Emerging Markets Case Studies
Abstract: Subject area: International business – sell-off and joint venture. Study level/applicability: This case is suitable for graduation and post graduation (BBA, MBA) and other management programs. The courses include multinational business environment and strategic management Case overview: A significant increase in the Asian electronics business has created a global platform for international vendors and customers. Indeed, Chinese and Korean firms have become the foremost manufacturing and fabrication nucleus for electronic supplies in the world economy. In fact, it is an example of success from Asian emerging markets. This case presents the strategies of Asian rivals in the electronics business that shows both Bolipps and Canssonic redesigning and restructuring global tactics for long-term sustainable success in the given market. It also discusses the reasons behind their current mode of business and post-deal issues. Expected learning outcomes: The case describes a way to impart managerial and leadership strategies from regular business operations happening in and around the world. Solely it focuses on designing inorganic choices such as sell-offs, joint ventures, shuffle and merging strategies through theory to application. Supplementary materials: Teaching notes are available for educators only. Please contact your library to gain login details or email to request teaching notes. © 2012, Emerald Group Publishing Limited.
Citation: Emerald Emerging Markets Case Studies (2012), 2(8): 1-12
Issue Date: 2012
Publisher: Emerald Group Publishing Ltd.
Keywords: Acquisitions and mergers
Asian electronics market
Competitive strategy
Critical success factors
Electronics industry
Emerging markets
International business
Joint ventures
ISSN: 20450621
Author Scopus IDs: 55601633800
Author Affiliations: Reddy, K.S., Indian Institute of Technology Roorkee, Roorkee, India
Agrawal, R., Indian Institute of Technology Roorkee, Roorkee, India
Nangia, V.K., Indian Institute of Technology Roorkee, Roorkee, India
Corresponding Author: Reddy, K.S.; Indian Institute of Technology RoorkeeIndia; email:
Appears in Collections:Journal Publications [MS]

Files in This Item:
There are no files associated with this item.
Show full item record

Items in Repository are protected by copyright, with all rights reserved, unless otherwise indicated.