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Please use this identifier to cite or link to this item: http://repository.iitr.ac.in/handle/123456789/9438
Title: Drop-offs in the Asian electronics market: unloading Bolipps and Canssonic
Authors: Reddy K.S.
Agrawal, Rajat
Nangia V.K.
Published in: Emerald Emerging Markets Case Studies
Abstract: Subject area: International business – sell-off and joint venture. Study level/applicability: This case is suitable for graduation and post graduation (BBA, MBA) and other management programs. The courses include multinational business environment and strategic management Case overview: A significant increase in the Asian electronics business has created a global platform for international vendors and customers. Indeed, Chinese and Korean firms have become the foremost manufacturing and fabrication nucleus for electronic supplies in the world economy. In fact, it is an example of success from Asian emerging markets. This case presents the strategies of Asian rivals in the electronics business that shows both Bolipps and Canssonic redesigning and restructuring global tactics for long-term sustainable success in the given market. It also discusses the reasons behind their current mode of business and post-deal issues. Expected learning outcomes: The case describes a way to impart managerial and leadership strategies from regular business operations happening in and around the world. Solely it focuses on designing inorganic choices such as sell-offs, joint ventures, shuffle and merging strategies through theory to application. Supplementary materials: Teaching notes are available for educators only. Please contact your library to gain login details or email support@emeraldinsight.com to request teaching notes. © 2012, Emerald Group Publishing Limited.
Citation: Emerald Emerging Markets Case Studies (2012), 2(8): 1-12
URI: https://doi.org/10.1108/20450621211311579
http://repository.iitr.ac.in/handle/123456789/9438
Issue Date: 2012
Publisher: Emerald Group Publishing Ltd.
Keywords: Acquisitions and mergers
Asian electronics market
Competitive strategy
Critical success factors
Electronics industry
Emerging markets
International business
Joint ventures
Sell-offs
ISSN: 20450621
Author Scopus IDs: 55601633800
57209499374
57197373384
Author Affiliations: Reddy, K.S., Indian Institute of Technology Roorkee, Roorkee, India
Agrawal, R., Indian Institute of Technology Roorkee, Roorkee, India
Nangia, V.K., Indian Institute of Technology Roorkee, Roorkee, India
Corresponding Author: Reddy, K.S.; Indian Institute of Technology RoorkeeIndia; email: cssrinivasareddy@gmail.com
Appears in Collections:Journal Publications [MS]

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