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Please use this identifier to cite or link to this item: http://repository.iitr.ac.in/handle/123456789/9424
Title: Developing ambidexterity in children: Understanding social change through the social marketing framework
Authors: Mishra S.
Sharma, Vinay Kumar
Published in: Indian Journal of Social Work
Abstract: This article highlights the extent of social change brought about through social innovation and empathy at the Veena Vadini School in a small village of Madhya Pradesh, India. Using the social marketing framework, the article describes how the unique initiative of setting up a school of ambidextrous children led to lasting positive social change in the region. The initiative led to a change in the behaviour of the community towards education, alcoholism, dowry, agriculture, employment, health, sanitation and antisocial activities. © 2018 Tata Institute of Social Sciences. All rights reserved.
Citation: Indian Journal of Social Work (2018), 79(3): 327-350
URI: https://doi.org/10.32444/ijsw.2018.79.3.327-350
http://repository.iitr.ac.in/handle/123456789/9424
Issue Date: 2018
Publisher: Tata Institute of Social Sciences
ISSN: 195634
Author Scopus IDs: 57213026466
57194535109
Author Affiliations: Mishra, S., Department of Management Studies, Indian Institute of Technology Roorkee, Roorkee, India
Sharma, V., Department of Management Studies, Indian Institute of Technology Roorkee, Roorkee, India
Appears in Collections:Journal Publications [MS]

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