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Title: Impediments to Adoption of Green Products: An ISM Analysis
Authors: Nath V.
Kumar R.
Agrawal R.
Gautam A.
Sharma V.
Published in: Journal of Promotion Management
Abstract: During the last decades of the twentieth century, industry and business leaders have recognized the importance of incorporating environmental sustainability in their business practices. This has resulted in emergence of new concepts such as green marketing and green consumerism. Over the years, various studies have explored the concept of green consumer behavior and have listed out factors that work as either barriers or enablers to consumer adoption of environmentally sustainable products. The present study identifies such barriers from the available body of literature and tries to construct a model using ISM (Interpretive Structural Modeling) to show how these different barriers interact and affect the consumer decision making regarding green products. © 2014, Taylor & Francis Group, LLC.
Citation: Journal of Promotion Management (2014), 20(5): 501-520
Issue Date: 2014
Publisher: Routledge
Keywords: environmental strategy
green consumerism
green marketing
interpretive structural modeling
ISSN: 10496491
Author Scopus IDs: 55861334600
Author Affiliations: Nath, V., Uttarakhand Technical University Dehradun, Dehradun, Uttarakhand, India
Kumar, R., Indian Institute of Technology Roorkee, Roorkee, Uttarakhand, India
Agrawal, R., Indian Institute of Technology Roorkee, Roorkee, Uttarakhand, India
Gautam, A., Omkarananda Institute of Management and Technology Rishikesh, Rishikesh, Uttarakhand, India
Sharma, V., Indian Institute of Technology Roorkee, Roorkee, Uttarakhand, India
Corresponding Author: Agrawal, R.; Department of Management Studies, Indian Institute of Technology RoorkeeIndia
Appears in Collections:Journal Publications [MS]

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