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Title: Trusting Social Media News: Role of Social Influence and Emotions Using EEG as a Brain Imaging Tool
Authors: Dixit, Gaurav
Bose S.
Sharma S.K.
Dwivedi Y.K.
Metri B.
Rana N.P.
Published in: IFIP Advances in Information and Communication Technology
Proceedings of IFIP WG 8.6 International Conference on Transfer and Diffusion of IT, TDIT 2021
Abstract: Social Networking Sites have been all-pervasive in our lives. With a staggering 296 billion social media users in India itself, social networking sites have a considerable impact in shaping the views and opinions of people. These platforms provide people to not only lend voices to the cause they care for but also enable them to remain regularly updated with the latest news stories related to the cause. However, how social media affect a user’s perception of a particular news feed item lacks clarity. In this paper, we analyze the trustworthiness of the widely circulated news feed items. Specifically, we examine the role of social influence and emotions in deciding social media users’ trustworthiness of feed items by conducting EEG experiments. By demonstrating how the perceived trustworthiness of social media feed items is affected by our neurobiology, our study has significant implications for both information systems research and management. The study also has implications for policymakers and society.
Citation: IFIP Advances in Information and Communication Technology, 2020, 463- 474
Issue Date: 2020
Publisher: Springer Science and Business Media Deutschland GmbH
Keywords: EEG
Social media
Brain mapping
Information management
Sentiment analysis
Social networking (online)
Brain imaging
News feeds
Policy makers
Social influence
Social media
Social networking sites
Economic and social effects
ISBN: 9.78303E+12
ISSN: 18684238
Author Scopus IDs: 57200161372
Author Affiliations: Dixit, G., Department of Management Studies, Indian Institute of Technology Roorkee, Roorkee, India
Bose, S., Department of Management Studies, Indian Institute of Technology Roorkee, Roorkee, India
Funding Details: Acknowledgment. Funding for this research work was provided by ICSSR’s IMPRESS Scheme for a Project titled “A Study on Trust, Social Influence, and Emotion in Social Media Context: Using EEG as a brain imaging toolâ€. Grant no.: IMPRESS/P2140/586/201.
Corresponding Author: Dixit, G.; Department of Management Studies, India; email:
Appears in Collections:Conference Publications [MS]

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