Upliftment through efficient marketing strategies, rural entrepreneurship and tourism in north-eastern states of India

Abstract

The eight north-eastern states of India despite being tremendously rich in flora and fauna are mostly unexplored. These north-eastern states also have a wide range of tribal and rural products that have tremendous potential but are not explored to its full capacity. Unfortunately, attention has neither been paid by the central government or the state government to the rural products or tourism due to which these states have remained far behind in terms of development as compares to the other states of India. The natural beauty of these states attracts domestic tourists as well as foreign tourists. Construction of heavy industries is difficult in the north-eastern states because of its geographical location which acts as a huge barrier in the path of development, so an emphasis can be laid on rural tourism and rural products. In this paper, an effort has been made to study the socio-economic effects of growth in rural tourism and growth in sale of rural as well as tribal products through efficient marketing strategies and rural entrepreneurship. © IEOM Society International.