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Please use this identifier to cite or link to this item: http://repository.iitr.ac.in/handle/123456789/18869
Title: Upliftment through efficient marketing strategies, rural entrepreneurship and tourism in north-eastern states of India
Authors: Patra B.C.
Lenka, Usha
Published in: Proceedings of the International Conference on Industrial Engineering and Operations Management
Abstract: The eight north-eastern states of India despite being tremendously rich in flora and fauna are mostly unexplored. These north-eastern states also have a wide range of tribal and rural products that have tremendous potential but are not explored to its full capacity. Unfortunately, attention has neither been paid by the central government or the state government to the rural products or tourism due to which these states have remained far behind in terms of development as compares to the other states of India. The natural beauty of these states attracts domestic tourists as well as foreign tourists. Construction of heavy industries is difficult in the north-eastern states because of its geographical location which acts as a huge barrier in the path of development, so an emphasis can be laid on rural tourism and rural products. In this paper, an effort has been made to study the socio-economic effects of growth in rural tourism and growth in sale of rural as well as tribal products through efficient marketing strategies and rural entrepreneurship. © IEOM Society International.
Citation: Proceedings of the International Conference on Industrial Engineering and Operations Management, (2020), 1413- 1417
URI: http://repository.iitr.ac.in/handle/123456789/18869
Issue Date: 2020
Publisher: IEOM Society
Keywords: Efficient marketing strategies
Rural upliftment
Tourism
ISBN: 9781532359491; 9781532359514; 9781532359521
ISSN: 21698767
Author Scopus IDs: 57218369380
26531322300
Author Affiliations: Patra, B.C., Department of Management Studies, Indian Institute of Technology Roorkee, Roorkee, Uttarakhand, 247667, India
Lenka, U., Department of Management Studies, Indian Institute of Technology Roorkee, Roorkee, Uttarakhand, 247667, India
Appears in Collections:Conference Publications [MS]

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