Skip navigation
Please use this identifier to cite or link to this item:
Full metadata record
DC FieldValueLanguage
dc.contributor.authorSingh P.-
dc.contributor.authorKolay S.-
dc.contributor.editorChakrabarti A.-
dc.contributor.editorChakrabarti D.-
dc.identifier.citationProceedings of Smart Innovation, Systems and Technologies, (2017), 779- 788-
dc.description.abstractTelevision has always been an integral medium for consuming content and connecting with audience across the globe. Along with its increasing reach to different sections of the society, the television as device keeps evolving with the technological advancement. It is no more just used to showcase the broadcasted content. The expansion of internet connectivity is setting up a strong ground for innovations like Smart TVs. The initial part of this paper explores the potential domain for Smart TV applications (apps) which can establish its better connect with India television audience. The surveys are conducted to understand the mental model of current audience towards content consumption on television. The analysis of gathered data concludes Bollywood as the prominent content generated domain for television in India. Taking this finding as the base, in the later section, this paper proposed protocols for using this everlasting Bollywood impact to cater the challenges of maintaining social connect via emerging technologies of Smart TV applications (apps). © Springer Nature Singapore Pte Ltd. 2017.-
dc.publisherSpringer Science and Business Media Deutschland GmbH-
dc.relation.ispartofProceedings of Smart Innovation, Systems and Technologies-
dc.subjectIndian television-
dc.subjectSmart TV-
dc.subjectContent consumption-
dc.subjectEmerging technologies-
dc.subjectInternet connectivity-
dc.subjectMental model-
dc.subjectTechnological advancement-
dc.subjectTelevision applications-
dc.titleBollywood on television: A backbone for creating social connect with Indian audience-
dc.typeConference Paper-
dc.affiliationSingh, P., Indian Institute of Technology Kanpur, Kanpur, India-
dc.affiliationKolay, S., Department of Architecture and Planning, Indian Institute of Technology Roorkee, Roorkee, India-
dc.description.correspondingauthorSingh, P.; Indian Institute of Technology KanpurIndia; email:
dc.identifier.conferencedetails6th International Conference on Research into Design, ICoRD 2017, 9-11 January 2017-
Appears in Collections:Conference Publications [AR]

Files in This Item:
There are no files associated with this item.
Show simple item record

Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.