Bollywood on television: A backbone for creating social connect with Indian audience

Abstract

Television has always been an integral medium for consuming content and connecting with audience across the globe. Along with its increasing reach to different sections of the society, the television as device keeps evolving with the technological advancement. It is no more just used to showcase the broadcasted content. The expansion of internet connectivity is setting up a strong ground for innovations like Smart TVs. The initial part of this paper explores the potential domain for Smart TV applications (apps) which can establish its better connect with India television audience. The surveys are conducted to understand the mental model of current audience towards content consumption on television. The analysis of gathered data concludes Bollywood as the prominent content generated domain for television in India. Taking this finding as the base, in the later section, this paper proposed protocols for using this everlasting Bollywood impact to cater the challenges of maintaining social connect via emerging technologies of Smart TV applications (apps). © Springer Nature Singapore Pte Ltd. 2017.