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Title: Bollywood on television: A backbone for creating social connect with Indian audience
Authors: Singh P.
Kolay, Saptarshi
Chakrabarti A.
Chakrabarti D.
Published in: Proceedings of Smart Innovation, Systems and Technologies
Abstract: Television has always been an integral medium for consuming content and connecting with audience across the globe. Along with its increasing reach to different sections of the society, the television as device keeps evolving with the technological advancement. It is no more just used to showcase the broadcasted content. The expansion of internet connectivity is setting up a strong ground for innovations like Smart TVs. The initial part of this paper explores the potential domain for Smart TV applications (apps) which can establish its better connect with India television audience. The surveys are conducted to understand the mental model of current audience towards content consumption on television. The analysis of gathered data concludes Bollywood as the prominent content generated domain for television in India. Taking this finding as the base, in the later section, this paper proposed protocols for using this everlasting Bollywood impact to cater the challenges of maintaining social connect via emerging technologies of Smart TV applications (apps). © Springer Nature Singapore Pte Ltd. 2017.
Citation: Proceedings of Smart Innovation, Systems and Technologies, (2017), 779- 788
Issue Date: 2017
Publisher: Springer Science and Business Media Deutschland GmbH
Keywords: Bollywood
Indian television
Smart TV
Content consumption
Emerging technologies
Internet connectivity
Mental model
Technological advancement
Television applications
ISBN: 9.78981E+12
ISSN: 21903018
Author Scopus IDs: 57194043944
Author Affiliations: Singh, P., Indian Institute of Technology Kanpur, Kanpur, India
Kolay, S., Department of Architecture and Planning, Indian Institute of Technology Roorkee, Roorkee, India
Corresponding Author: Singh, P.; Indian Institute of Technology KanpurIndia; email:
Appears in Collections:Conference Publications [AR]

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