Elderly friendly visual communication design: A user-centric approach for guideline formulation

Abstract

Despite age being a factor, elderly in the working sector have increased productivity manifold. The purpose of this research was to enhance their readability using the knowledge of visual ergonomics, with respect to three paradigms—intangible interface, print media and signage. The first phase involved a screening interview where we identified major problems our target audience faced while dealing with the tasks at hand, as a part of an experimental analysis. Findings from these exercises were compared and evaluated. In the second phase, we mainly reviewed data from the India Readership Survey which covers a broad spectrum of categories—Media data, Indian Demographics, Indian Market. The end result is a design that has visual elements which are easy to see, provide assistance to individuals with specific visual needs, by incorporating only a relevant number of aspects into our research—visual displays and information design, visual perception and visual comfort. © Springer Nature Singapore Pte Ltd 2019.