http://repository.iitr.ac.in/handle/123456789/15221
Title: | Elderly friendly visual communication design: A user-centric approach for guideline formulation |
Authors: | Bhardwaj A. Kolay, Saptarshi Chakrabarti A. |
Published in: | Proceedings of Smart Innovation, Systems and Technologies |
Abstract: | Despite age being a factor, elderly in the working sector have increased productivity manifold. The purpose of this research was to enhance their readability using the knowledge of visual ergonomics, with respect to three paradigms—intangible interface, print media and signage. The first phase involved a screening interview where we identified major problems our target audience faced while dealing with the tasks at hand, as a part of an experimental analysis. Findings from these exercises were compared and evaluated. In the second phase, we mainly reviewed data from the India Readership Survey which covers a broad spectrum of categories—Media data, Indian Demographics, Indian Market. The end result is a design that has visual elements which are easy to see, provide assistance to individuals with specific visual needs, by incorporating only a relevant number of aspects into our research—visual displays and information design, visual perception and visual comfort. © Springer Nature Singapore Pte Ltd 2019. |
Citation: | Proceedings of Smart Innovation, Systems and Technologies, (2019), 519- 528 |
URI: | https://doi.org/10.1007/978-981-13-5977-4_44 http://repository.iitr.ac.in/handle/123456789/15221 |
Issue Date: | 2019 |
Publisher: | Springer Science and Business Media Deutschland GmbH |
Keywords: | Cognition Typographic readability Visual attractiveness Visual comfort Visual ergonomics Surveys User centered design Visual communication Cognition Experimental analysis Increased productivity Readership surveys Typographic readability Visual attractiveness Visual comfort Visual communication designs Ergonomics |
ISBN: | 9.78981E+12 |
ISSN: | 21903018 |
Author Scopus IDs: | 57205511205 56940605000 |
Author Affiliations: | Bhardwaj, A., School of Design, UPES, Dehradun, Uttarakhand 248007, India Kolay, S., Department of Architecture and Planning, Indian Institute of Technology, Roorkee, Uttarakhand 247667, India |
Corresponding Author: | Bhardwaj, A.; School of Design, UPESIndia; email: aastha.b1303@gmail.com |
Appears in Collections: | Conference Publications [AR] |
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