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Title: Elderly friendly visual communication design: A user-centric approach for guideline formulation
Authors: Bhardwaj A.
Kolay, Saptarshi
Chakrabarti A.
Published in: Proceedings of Smart Innovation, Systems and Technologies
Abstract: Despite age being a factor, elderly in the working sector have increased productivity manifold. The purpose of this research was to enhance their readability using the knowledge of visual ergonomics, with respect to three paradigms—intangible interface, print media and signage. The first phase involved a screening interview where we identified major problems our target audience faced while dealing with the tasks at hand, as a part of an experimental analysis. Findings from these exercises were compared and evaluated. In the second phase, we mainly reviewed data from the India Readership Survey which covers a broad spectrum of categories—Media data, Indian Demographics, Indian Market. The end result is a design that has visual elements which are easy to see, provide assistance to individuals with specific visual needs, by incorporating only a relevant number of aspects into our research—visual displays and information design, visual perception and visual comfort. © Springer Nature Singapore Pte Ltd 2019.
Citation: Proceedings of Smart Innovation, Systems and Technologies, (2019), 519- 528
Issue Date: 2019
Publisher: Springer Science and Business Media Deutschland GmbH
Keywords: Cognition
Typographic readability
Visual attractiveness
Visual comfort
Visual ergonomics
User centered design
Visual communication
Experimental analysis
Increased productivity
Readership surveys
Typographic readability
Visual attractiveness
Visual comfort
Visual communication designs
ISBN: 9.78981E+12
ISSN: 21903018
Author Scopus IDs: 57205511205
Author Affiliations: Bhardwaj, A., School of Design, UPES, Dehradun, Uttarakhand 248007, India
Kolay, S., Department of Architecture and Planning, Indian Institute of Technology, Roorkee, Uttarakhand 247667, India
Corresponding Author: Bhardwaj, A.; School of Design, UPESIndia; email:
Appears in Collections:Conference Publications [AR]

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