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Browsing by Author Kamboj S.

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Showing results 1 to 15 of 15
Issue DateTitleAuthor(s)
2017Bharat to India: A case of connecting IFFCO brand with generation yKamboj S.; Yadav M.; Rahman, Zillur
2017Co-creation in hotel service innovation using smart phone apps: an empirical studySarmah B.; Kamboj S.; Rahman, Zillur
2017Customer co-creation and adoption intention towards newly developed services: an empirical studySarmah B.; Rahman, Zillur; Kamboj S.
2016Customer co-creation through social media: The case of 'Crash the Pepsi IPL 2015'Yadav M.; Kamboj S.; Rahman, Zillur
2018Customer participation in brand communities on social media: A systematic literature reviewKamboj S.; Rahman, Zillur
2018Examining consumer-brand relationships on social media platformsJain N.K.; Kamboj S.; Kumar V.; Rahman, Zillur
2016Impact of social CRM capabilities on firm performance: Examining the mediating role of co-created customer experienceKamboj S.; Yadav M.; Rahman, Zillur; Goyal P.
2018Impact of social media and customer-centric technology on performance outcomes: The mediating role of social CRM capabilitiesKamboj S.; Yadav M.; Rahman, Zillur
2017Market orientation, marketing capabilities and sustainable innovation: The mediating role of sustainable consumption and competitive advantageKamboj S.; Rahman, Zillur
2015Marketing capabilities and firm performance: literature review and future research agendaKamboj S.; Rahman, Zillur
2017Measuring customer social participation in online travel communities: Scale development and validationKamboj S.; Rahman, Zillur
2018Reconceptualising service firm marketing capability: Scale development and validationKamboj S.; Rahman, Zillur
2017Social media usage and firm performance: the mediating role of social capitalKamboj S.; Kumar V.; Rahman, Zillur
2016The influence of user participation in social mediabased brand communities on brand loyalty: Age and gender as moderatorsKamboj S.; Rahman, Zillur
2017Understanding customer participation in online brand communities: Literature review and future research agendaKamboj S.; Rahman, Zillur