| Issue Date | Title | Author(s) |
| 2017 | Bharat to India: A case of connecting IFFCO brand with generation y | Kamboj S.; Yadav M.; Rahman, Zillur |
| 2017 | Co-creation in hotel service innovation using smart phone apps: an empirical study | Sarmah B.; Kamboj S.; Rahman, Zillur |
| 2017 | Customer co-creation and adoption intention towards newly developed services: an empirical study | Sarmah B.; Rahman, Zillur; Kamboj S. |
| 2016 | Customer co-creation through social media: The case of 'Crash the Pepsi IPL 2015' | Yadav M.; Kamboj S.; Rahman, Zillur |
| 2018 | Customer participation in brand communities on social media: A systematic literature review | Kamboj S.; Rahman, Zillur |
| 2018 | Examining consumer-brand relationships on social media platforms | Jain N.K.; Kamboj S.; Kumar V.; Rahman, Zillur |
| 2016 | Impact of social CRM capabilities on firm performance: Examining the mediating role of co-created customer experience | Kamboj S.; Yadav M.; Rahman, Zillur; Goyal P. |
| 2018 | Impact of social media and customer-centric technology on performance outcomes: The mediating role of social CRM capabilities | Kamboj S.; Yadav M.; Rahman, Zillur |
| 2017 | Market orientation, marketing capabilities and sustainable innovation: The mediating role of sustainable consumption and competitive advantage | Kamboj S.; Rahman, Zillur |
| 2015 | Marketing capabilities and firm performance: literature review and future research agenda | Kamboj S.; Rahman, Zillur |
| 2017 | Measuring customer social participation in online travel communities: Scale development and validation | Kamboj S.; Rahman, Zillur |
| 2018 | Reconceptualising service firm marketing capability: Scale development and validation | Kamboj S.; Rahman, Zillur |
| 2017 | Social media usage and firm performance: the mediating role of social capital | Kamboj S.; Kumar V.; Rahman, Zillur |
| 2016 | The influence of user participation in social mediabased brand communities on brand loyalty: Age and gender as moderators | Kamboj S.; Rahman, Zillur |
| 2017 | Understanding customer participation in online brand communities: Literature review and future research agenda | Kamboj S.; Rahman, Zillur |
